The path to designing the world’s best products is often paved by an obsession. What that obsession is varies from company to company. For Steve Jobs he often obsessed about Apple's user experience, forcing him to consider all aspects of the product -- the look, feel, features, cost, interface, materials, packaging, even the purchase process. At Ponos, we're obsessed with democratizing food so that fresh, organic produce is always within arm's reach. User experience and simplicity are a huge focus for us to get our solutions into homes, schools, restaurants, urban farms, and more.